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AMC Conference

2nd Annual African Marketing Confederation Conference

Africa's $3.4 trillion Economy: Opportunities for Marketers

The African Marketing Confederation (AMC) and Uganda Marketers Society (UMS) welcome you to the 2nd Annual Conference, themed “Africa’s $3.4 trillion Economy: Opportunities for Marketers”.

This conference aims to showcase the untapped potential of Africa’s vast market, providing attendees with valuable insights and tools to explore new business opportunities. With a population of over 1.3 billion people and rich in natural resources, Africa is an attractive market for marketers seeking new ventures.

The conference features keynote speeches, interactive sessions, and panel discussions to equip attendees with the knowledge and skills to tap into our unique market.

Who should attend?

Marketing Practitioners Across the Continent

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Join us at this Conference

For an enlightening conference and unlock the potential of Africa’s market.

Topics that will be covered

Africa Free Trade Area

Opportunities for marketers in the Africa Free Trade Area - leveraging these for growth and success

Business Intelligence

Big data in a largely informal market

Data, Analytics and insights

Does AI have a role in Africa?

Marketing for Good

Why Sustainability is Key to Success in Today's Market

From Cultural Awareness to Cultural Relevance

How Personalisation is Key to Connecting with Diverse Consumer Groups

Beyond the Hype

How to Build Authentic Relationships with Influencers and Drive Measurable Results for Your Brand


Mobile devices in consumer decision making

Beyond Borders

How Africa's Marketing Leaders of Tomorrow are Redefining Global Best Practices

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